MORE THAN TECHNO: MASSES OF HIGH-TECH.
As the capital of good ideas, our industries and businesses have long been working on the deciding questions of tomorrow. The answers are digital and are also worth seeing in our campaigns.
MUSIC MEETS BERLIN INDUSTRY
Berlin‘s industry is varied, innovative, and has its very own sound. Together with the producer Sam Shure, we visited high-tech industrial locations and digitalized their sounds and harmonized them to the beat that is Berlin – the beat of innovation.
It became a daytrip to Berlin’s industrial landscape as seen through an artist’s eye. At times delicate and powerful like the motorbikes from the BMW plant in Spandau, at times efficient and harmonious like the smart building technology from Kieback&Peter, at times sharp as a blade like the products of Gillette.
The connection was obvious for the music producer and DJ Sam Shure: “The industrial sounds can be used on many levels within an audio production for percussion, drums, atmosphere or effects for example. The repetitive processes of industrial production have a very rhythmic quality, which I can incorporate into songs.”
These latest productions for the industry campaign of the 16 partners (Bayer, B. Braun Melsungen, Berliner Seilfabrik, BMW Motorrad Werk Berlin, BTB, Clean Tech Business Park Marzahn, Deutsche Bahn, Gillette, Kieback&Peter, Laserline, Osram, Otis, Pfizer, Siemens, Vattenfall und Wall) celebrated their premiere September 2, 2020 at the Berlin Urban Tech Summit.