BERLIN IS THE SPORTS METROPOLIS IN GERMANY – IN TERMS OF BOTH
PARTICIPATION AND EXPERIENCES!
SPORT & BERLIN: AN UNBEATABLE TEAM.
With over 684,298 sports’ club members, 2,361 sports’ clubs and 164 first and second division teams, Berlin’s sports are as exciting and diverse as the city itself. Berlin’s diversity as a sports metropolis is also reflected by the six professional Berlin-based clubs 1. FC Union Berlin, Alba Berlin, Berlin Recycling Volleys, Eisbären Berlin, Füchse Berlin and Hertha BSC. Berlin is also famous for its many major international sporting events and these include European and World Championships in a wide range of sports, such as the 2023 Special Olympic World Games, the 2024 European Handball Championship and UEFA’s EURO 2024, as well as annually recurring events, such as the Berlin Six-Day Race or the ISTAF. With the Olympiastadion Berlin, the Mercedes-Benz Arena, the Velodrome, the Max-Schmeling-Halle, the Stadion an der Alten Försterei and the many state-owned sports facilities, Berlin can boast extremely modern infrastructure.
MAKING BERLIN A LEADER: THE SPORTS MARKETING CAMPAIGN.
The sports metropolis of Berlin conveys values such as integration, community, diversity and togetherness. Alongside being a significant economic factor for the city, Berlin's sports are of great importance to society and are held in high esteem by the Berlin population. As part of the Berlin brand, a new sports marketing campaign for the city has also been created. The aim of this campaign is to position the sports metropolis of Berlin as an important element of the Berlin brand, to strengthen sport and its relevance in the city and to communicate the values underlying sport. The campaign aims to reach (sports-interested) Berliners, sports fans and afficionados of the sports metropolis of Berlin. Brand ambassadors from the world of sport are the figureheads of the sports metropolis of Berlin, and these include Berlin's professional clubs as well as the BMW BERLIN MARATHON and the ISTAF.
The current Berlin sports metropolis motifs on the topics of "Experience Sport", "Diversity" and "Inclusion" are available above for download.