Our twelve BerlinFluencers from the worlds of sport, culture, politics and business have brought the Berlin Bear to life with individual motifs and have created unique T-shirt designs. These include: Berlin Recycling Volleys, Eisbären Berlin, Flying Steps, Füchse Berlin, Franziska Giffey, GASAG, Microsoft, Sixday Berlin, Tierpark Berlin, Tulus Lotrek, Viktoria Berlin and the Berlin Zoo.
Those who secured a shirt from the limited collection not only became a BerlinFluencer themselves and showed your support for the Spree metropolis with this summery must-have item.
And even more importantly: With every shirt sold, we supported a charity and did good together. This is because the profits from the sale went to different organisations for Ukraine aid, which were defined by the cooperation partners.
From mid-September we will inform you here and on social media about the total number of shirts sold and the amount raised. Be sure to check back!
PARTNER & INFLUENCER CREATE EXCLUSIVE
In collaboration with a group of nine partners, a limited T-shirt series was designed using the new brand Berlin bear. Along with Berlin influencers, Saskia Jung and Nora Vanessa-Wohlert, a number of companies from the Berlin Partner Network also participated in the campaign: the winners of the Berlin Masterchefs, Tim Raue and Billy Wagner, beer brand BRLO, the Berlin professional sports clubs 1. FC Union Berlin, Hertha BSC and Alba Berlin as well as the culinary cult brand, Curry 36.
This project was so special because all the proceeds from the sales went to good causes chosen by the respective partners, and the designs also benefitted from that special personal touch. The T-shirts were sold exclusively online.
All in all, the campaign raised more than 30,000 Euro for a range of good causes. So, all those who bought a T-shirt were not only proclaiming their allegiance to Berlin, but doing something good for a public-interest organisation as well.