#BERLINFLUENCER 2022:
GOOD STYLE.
GOOD CAUSE.
Our twelve BerlinFluencers from the worlds of sport, culture, politics and business have brought the Berlin Bear to life with individual motifs and have created unique T-shirt designs. These include: Berlin Recycling Volleys, Eisbären Berlin, Flying Steps, Füchse Berlin, Franziska Giffey, GASAG, Microsoft, Sixday Berlin, Tierpark Berlin, Tulus Lotrek, Viktoria Berlin and the Berlin Zoo.
Those who secured a shirt from the limited collection not only became a BerlinFluencer themselves and showed your support for the Spree metropolis with this summery must-have item.
And even more importantly: With every shirt sold, we supported a charity and did good together. This is because the profits from the sale went to different organisations for Ukraine aid, which were defined by the cooperation partners.
A big thanks to all of you who bought a BerlinFluencer shirt! A total amount of 1.400 T-Shirts was sold which generated a final sum of 26.000€ for donations. Dear inhabitants of Berlin, you are awesome!
CAMPAIGN STYLES
The design of Berlin Recycling Volleys
The design of Eisbären Berlin
The design of Flying Steps Berlin
The design of Füchse Berlin
The design of Governing mayor of Berlin
The design of GASAG
The design of Six Day Berlin
The design of Tierpark Berlin
The design of Tulus Lotrek
The design of Viktoria Berlin
The design of Zoo Berlin
OVERVIEW OF CAUSES
Berlin Recycling Volleys
The profits of the Berlin Recycling Volleys shirt will be donated to Ukraine aid of Gesellschaft für Inklusion und soziale Arbeit e.V.
Eisbären Berlin
The profits of the Eisbären Berlin shirt will be donated to Ukraine aid of Zoo Berlin.
GASAG
The profits of the GASAG shirt will be donated to Ukraine aid of Arche Berlin.
Tulus Lotrek
The profits of the Tulus Lotrek shirt will be donated to Ukraine aid of Berlin Arrival Support.
Viktoria Berlin
The profits of the Viktoria Berlin shirt will be donated to Ukraine aid of Berliner Tafel.
Zoo Berlin
The profits of the Zoo Berlin shirt will be donated to Ukraine aid of Zoo Berlin.
Tierpark Berlin
The profits of the Tierpark Berlin shirt will be donated to Ukraine aid of Tierpark Berlin.
Füchse Berlin
The profits of the Füchse Berlin shirt will be donated to Ukraine aid of ROTE NASEN Deutschland e.V.
Six Day Berlin
The profits of the Six Day Berlin shirt will be donated to Ukraine aid of Aktion Deutschland Hilft.
Flying Steps Berlin
The profits of the Flying Steps shirt will be donated to Ukarine aid of Unionhilfswerk.
Franziska Giffey
The profits of the shirt of the Governing Mayor of Berlin Franziska Giffey will be donated to Ukraine aid oif Berliner Stadtmission.
#BERLINFLUENCER 2021:
PARTNER & INFLUENCER CREATE EXCLUSIVE
T-SHIRT SERIES
In collaboration with a group of nine partners, a limited T-shirt series was designed using the new brand Berlin bear. Along with Berlin influencers, Saskia Jung and Nora Vanessa-Wohlert, a number of companies from the Berlin Partner Network also participated in the campaign: the winners of the Berlin Masterchefs, Tim Raue and Billy Wagner, beer brand BRLO, the Berlin professional sports clubs 1. FC Union Berlin, Hertha BSC and Alba Berlin as well as the culinary cult brand, Curry 36.
This project was so special because all the proceeds from the sales went to good causes chosen by the respective partners, and the designs also benefitted from that special personal touch. The T-shirts were sold exclusively online.
All in all, the campaign raised more than 30,000 Euro for a range of good causes. So, all those who bought a T-shirt were not only proclaiming their allegiance to Berlin, but doing something good for a public-interest organisation as well.
LAST YEAR DESIGNS
