BERLIN AND THE POWER OF WE.
Berlin is made up of contrasts: From top to bottom, from early morning to Späti, from smart to art and from Kiez to the Chancellery - this is shown in the new image film, which was created as part of the #WirSindEinBerlin campaign and sends viewers on an exciting journey through the capital. And despite, or rather because of, all the contrasts that hardly seem to be compatible with each other, something very special emerges in Berlin: the "we" feeling that unites people into a community.The protagonists from the image film represent a part of this community, as they all move the city in their very own way - whether they are the employees of the Berlin city cleaning service, the Berlin star chefs Billy Wagner and Micha Schäfer, the Canadian comedian Daniel-Ryan Spaulding or Nyon, the robot of the Berlin University of Applied Sciences and some more. The city needs all these people to be Berlin.
Campaign motifs
The new motifs of the #WirSindEinBerlin campaign show the supposed opposites that collide in the capital and make it what it is.
WE SHAPE OUR CITY.
Every individual in Berlin makes the city what it is: tolerant, diverse, colourful. The campaign #WIRSINDEINBERLIN offers Berliners various opportunities for participation – with numerous activities and self-designable campaign elements.
Apart from that it strengthens the feeling of community and speaks to the city’s inhabitants with a knowing smile and touch of irony – just typical Berlin.
OUR MOTIFS
At the moment you see them everywhere in the city: Create your own motif and with a little luck yours will land here in the gallery.
THE BEAR AWAKES – Festival of Lights
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
At the Festival of Lights 2020, the bear and with it Berlin's new brand were in the spotlight of the city. A special eye-catcher: Some of the self-designed bears of the Berliners shone at the Oberbaumbrücke.
SIMPLY BERLIN STYLE:
BE CREATIVE.
We invite everyone in Berlin to help shape our capital. Identify yourselves with your city, tell your story and carry the values of Berlin to the outside world. It just takes a couple of clicks and you can create your own Berlin Bear. You can download it, share it with others or submit it to us so it can be viewed in the gallery by everyone.
Or express your thoughts in words. No doubt you have seen our campaign motifs around the city. Here is a generator with which you can create your own slogans and thus give the city your voice. And who knows, perhaps your slogan will be chosen and soon be hanging on posters all over the city…
MURAL #WIRSINDEINBERLIN
ONE BEAR FOR ALL
The Berlin Bear should be as colourful as our city. Starting now you can create, download and share your own version.
DU SO: BERLIN STINKT.
ICH SO: BERLIN NERVT.
WIR BEIDE SO: BESTE STADT DER WELT.
Try it out now: Create your own slogan and be part of the campaign. Click here for the text generator.
