WE SHAPE OUR CITY.
Every individual in Berlin makes the city what it is: tolerant, diverse, colourful. The new campaign #WIRSINDEINBERLIN offers Berliners various opportunities for participation – with numerous activities and self-designable campaign elements.
Apart from that it strengthens the feeling of community and speaks to the city’s inhabitants with a knowing smile and touch of irony – just typical Berlin.
SIMPLY BERLIN STYLE:
We invite everyone in Berlin to help shape our capital. Identify yourselves with your city, tell your story and carry the values of Berlin to the outside world. It just takes a couple of clicks and you can create your own Berlin Bear. You can download it, share it with others or submit it to us so it can be viewed in the gallery by everyone.
Or express your thoughts in words. No doubt you have seen our campaign motifs around the city. Here is a generator with which you can create your own slogans and thus give the city your voice. And who knows, perhaps your slogan will be chosen and soon be hanging on posters all over the city…
PARTNER & INFLUENCER CREATE EXCLUSIVE
In collaboration with a group of nine partners, a limited T-shirt series was designed using the new brand Berlin bear. Along with Berlin influencers, Saskia Jung and Nora Vanessa-Wohlert, a number of companies from the Berlin Partner Network also participated in the campaign: the winners of the Berlin Masterchefs, Tim Raue and Billy Wagner, beer brand BRLO, the Berlin professional sports clubs 1. FC Union Berlin, Hertha BSC and Alba Berlin as well as the culinary cult brand, Curry 36.
This project was so special because all the proceeds from the sales went to good causes chosen by the respective partners, and the designs also benefitted from that special personal touch. The T-shirts were sold exclusively online.
All in all, the campaign raised more than 30,000 Euro for a range of good causes. So, all those who bought a T-shirt were not only proclaiming their allegiance to Berlin, but doing something good for a public-interest organisation as well.