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THIS CITY DOES
SOMETHING TO YOU.

There is hardly any other city as dynamic as Berlin. Something new is on offer every day, and we are striving to keep that even more in the public eye, with our campaigns on attitude, health and business.

On this page you will find the current and past campaigns of the Berlin Capital brand - from A for athlete (Sports Metropolis Berlin) to Z for Zeitgeist (#Berlinproduziert).

OUR CURRENT TOPICS, CAMPAIGNS AND PROJECTS

THE BERLIN SCARF

The scarf you wear is the warmth you share. 
Secure one of the exclusive 5,000 Berlin Scarves. For each scarf sold,
we donate €15 to a good cause.

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SPORTS METROPOLIS

Berlin is the sports metropolis in Germany – in terms of both participation and experiences!

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VEJA X BERLIN
THE CAPITAL CITY SNEAKER

Berlin lives and breathes fashion! Berliners, with their love for individual dress culture, lend each neighborhood of the city a very special vibe characterised by art, club scenes, diversity and multi-culturality.

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KIEZ & SCHNAUZE
THE BERLIN PODCAST

Our Topics. Our City.

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BERLIN‘S INDUSTRY IS PULSATING

Innovation is hardwired into Berlin’s DNA. We and 19 leading industry partners are developing sustainable and safe technology, forward-looking medicine and green energy supply solutions.

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MASTER CHEFS

A culinary trip around the world? Berlin`s gastronomy makes it possible.

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MORE CAMPAIGNS

MILLIONS OF POSSIBILITIES:
ONE BERLIN.

Each and every one of us makes the city what it is. All information on the current campaign #WIRSINDEINBERLIN

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WE ARE A NEW MISSION STATEMENT: BRINGING BERLINERS TOGETHER.

Through the Berlin-WG, all Berliners had the opportunity to discuss the mission statement and the new characteristics of their city.

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#BERLINFLUENCER
GOOD STYLE.
GOOD CAUSE.

The big charity action, in which eleven BerlinFluencers created unique shirts in bear design.

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#FreiheitBerlin

Under the motto #FreiheitBerlin, the capital campaign from 2017 united numerous voices on this special Berlin feeling and transported it beyond the city limits in the context of the 2019 European elections.

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THROUGH DISTANCE
AND ACTION.

If you want to volunteer and help you can find out how. #BERLINAGAINSTCORONA

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12 YEARS OF BEBERLIN:
THE HIGHLIGHTS

beBerlin was launched in 2008 and positioned the capital successfully as a "place to be" and innovative, cosmopolitan "City of freedom".

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Der Bär-Generator
Der #WIRSINDEINBERLIN-Generator