WHO WE ARE
In 2020, the BERLIN city brand was launched, replacing the long-standing "be Berlin" brand, and since then, wir.berlin has been the digital home of the Berlin city brand. Both on our website and the wir.berlin (Instagram and Twitter) social media channels, you can find everything you need to know about the current and past image marketing campaigns of the Berlin city brand.
On behalf of the state of Berlin, Berlin Partner für Wirtschaft und Technologie Berlin (Berlin Partners for Business and Technology) implements the capital's marketing activities, which include wir.berlin's website, its social media channels and the campaigns presented on them.
BE BERLIN IS GONE. FREEDOM REMAINS.
From 2008 to 2020 be Berlin was the city’s motto brand.
Through numerous events and campaigns, both at home and abroad, it conveyed the endless diversity of our dynamic metropolis all over the world. The central idea behind it all was that feeling that everyone here can experience every day: freedom.