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URBAN DEVELOPMENT: WHO ARE WE AND WHO DO WE WANT TO BE?

WE SHAPE BERLIN: ALL OF US.


Berlin is home to millions of people, each with their own individual story and way of life, all living next to but, above all, with each other. That exactly is the focus of we.Berlin:

“Berlin is the city of freedom, tolerance and pluralism. Berlin’s new brand identity is not purely about the existing individual diversity, but also about emphasising what unites us as people in Berlin,” Michael Müller, Governing Mayor of Berlin.

The basis of the new brand is a mission statement for the capital developed over the last two and a half years. The results of this mission statement process have shown that Berlin has many strengths, but what Berliners above all wish to see is more solidarity and stronger sense of togetherness. The objective of the new brand development, as tendered by the Senate in September 2019, was therefore, to focus not only on the city’s existing potential, but also and above all on the feeling of common identity felt by all Berliners.

This sense togetherness and common identity felt by Berliners is mirrored in the participative approach of the city’s new brand. Berlin can and indeed should be jointly shaped and formed by everyone. For this reason, the brand and campaign elements are all freely accessible and open to use. Join in!

 

THE BEAR AWAKES

A colourful start: At the Festival of Lights the Berlin Bear shines from the Town Hall and in all districts with all those present.

 

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BE BERLIN IS GONE. FREEDOM REMAINS.

From 2008 to 2020 be Berlin was the city’s motto brand.

Through numerous events and campaigns, both at home and abroad, it conveyed the endless diversity of our dynamic metropolis all over the world. The central idea behind it all was that feeling that everyone here can experience every day: freedom.

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THE NEW BRAND BERLIN IN 45 SECONDS