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ALWAYS DIFFERENT =
MORE TO DISCOVER. OFF WE GO:

BERLIN IS FOR EVERYONE: ONLINE AND OFFLINE.

Welcome to the website of the Berlin Capital brand. Our mission: Representing the sense of community of all Berliners - no longer just the freedom of the individual. We also strive for this website to be a place of co-creation - just like Berlin itself.

GOOD STYLE.
GOOD CAUSE

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#WIRSINDEINBERLIN
A CITY BRAND FOR AL

As colorful and creative as our city: create now your own bears or Berlin slogans and become part of the new campaign.

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OUR CURRENT TOPICS, CAMPAIGNS AND PROJECTS

VEJA X BERLIN
THE CAPITAL CITY SNEAKER

Berlin lives and breathes fashion! Berliners, with their love for individual dress culture, lend each neighborhood of the city a very special vibe characterised by art, club scenes, diversity and multi-culturality.

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KIEZ & SCHNAUZE
THE BERLIN PODCAST

Our Topics. Our City.

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BERLIN IS IN THERE!

Berlin is diverse, innovative, sustainable. And it's everywhere. Solutions and products are created in Berlin to help, heal, communicate, cohere, improve and enable all over the world.

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MASTER CHEFS

A culinary trip around the world? Berlin`s gastronomy makes it possible.

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SPORTS METROPOLIS

Berlin is the sports metropolis in Germany – in terms of both participation and experiences!

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MILLIONS OF POSSIBILITIES:
ONE BERLIN.

Each and every one of us makes the city what it is. All information on the current campaign #WIRSINDEINBERLIN

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MORE CAMPAIGNS

THROUGH DISTANCE
AND ACTION.

If you want to volunteer and help you can find out how. #BERLINAGAINSTCORONA

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12 YEARS OF BEBERLIN:
THE HIGHLIGHTS

beBerlin was launched in 2008 and positioned the capital successfully as a "place to be" and innovative, cosmopolitan "City of freedom".

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WE ARE A NEW MISSION STATEMENT: BRINGING BERLINERS TOGETHER.

Through the Berlin-WG, all Berliners had the opportunity to discuss the mission statement and the new characteristics of their city.

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#BERLINFLUENCER
GOOD STYLE.
GOOD CAUSE.

The big charity action, in which eleven BerlinFluencers created unique shirts in bear design.

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#FreiheitBerlin

Under the motto #FreiheitBerlin, the capital campaign from 2017 united numerous voices on this special Berlin feeling and transported it beyond the city limits in the context of the 2019 European elections.

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