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ALWAYS DIFFERENT =
MORE TO DISCOVER. OFF WE GO:

BERLIN IS FOR EVERYONE: ONLINE AND OFFLINE.

Welcome to the website of the Berlin Capital brand. Our mission: Representing the sense of community of all Berliners - no longer just the freedom of the individual. We also strive for this website to be a place of co-creation - just like Berlin itself.

#WIRSINDEINBERLIN
A CITY BRAND FOR AL

As colorful and creative as our city: create now your own bears or Berlin slogans and become part of the new campaign.

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OUR CURRENT TOPICS, CAMPAIGNS AND PROJECTS

VEJA X BERLIN
THE CAPITAL CITY SNEAKER

Berlin lives and breathes fashion! Berliners, with their love for individual dress culture, lend each neighborhood of the city a very special vibe characterised by art, club scenes, diversity and multi-culturality.

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KIEZ & SCHNAUZE
THE BERLIN PODCAST

Our Topics. Our City.

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BERLIN‘S INDUSTRY IS PULSATING

Innovation is hardwired into Berlin’s DNA. We and 19 leading industry partners are developing sustainable and safe technology, forward-looking medicine and green energy supply solutions.

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MASTER CHEFS

A culinary trip around the world? Berlin`s gastronomy makes it possible.

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SPORTS METROPOLIS

Berlin is the sports metropolis in Germany – in terms of both participation and experiences!

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MILLIONS OF POSSIBILITIES:
ONE BERLIN.

Each and every one of us makes the city what it is. All information on the current campaign #WIRSINDEINBERLIN

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MORE CAMPAIGNS

THROUGH DISTANCE
AND ACTION.

If you want to volunteer and help you can find out how. #BERLINAGAINSTCORONA

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12 YEARS OF BEBERLIN:
THE HIGHLIGHTS

beBerlin was launched in 2008 and positioned the capital successfully as a "place to be" and innovative, cosmopolitan "City of freedom".

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WE ARE A NEW MISSION STATEMENT: BRINGING BERLINERS TOGETHER.

Through the Berlin-WG, all Berliners had the opportunity to discuss the mission statement and the new characteristics of their city.

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#BERLINFLUENCER
GOOD STYLE.
GOOD CAUSE.

The big charity action, in which eleven BerlinFluencers created unique shirts in bear design.

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#FreiheitBerlin

Under the motto #FreiheitBerlin, the capital campaign from 2017 united numerous voices on this special Berlin feeling and transported it beyond the city limits in the context of the 2019 European elections.

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