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#FREIHEITBERLIN

Four out of five Berliners associate their city with freedom. The capital campaign gave this very special Berlin feeling many voices starting in 2017 with the #FreiheitBerlin campaign: All people were invited to share their personal freedom messages in the form of pictures, stories, videos and quotes. The impulses of these messages were translated by beBerlin into campaign motifs. Berlin-based companies and institutions also participated in the initiative. Highlights of the campaign actions in 2017 were the projection of submitted freedom messages on the Brandenburg Gate as part of the citywide festival of lights "Berlin leuchtet" and the #FreiheitBerlin art installation, which was on display from May to August 2018 on Washingtonplatz at the main train station.

OUR CITY: A SHINING EXAMPLE OF FREEDOM

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

  • Absolute eye-catchers: Two expressive motifs from the #FreiheitBerlin campaign, followed by the freedom messages projected onto the Brandenburg Gate in 2017 as part of "Berlin leuchtet" and the large #FreiheitBerlin art installation on Washingtonplatz at the main train station.

     

#FREIHEITBERLIN FOR EUROPE

In 2019, the idea of freedom of the #FreiheitBerlin campaign was extended to Europe. Prominent Berliners took a stand as part of #FreiheitBerlin for Europe - for a free, tolerant and cosmopolitan Europe. Their statements could be seen on posters all over the city in May. And there was further support: the world-famous Mona Lisa was a guest in Berlin. Directly at the East Side Gallery, the Mona Lisa looked down on Berlin from the facade of a building as an oversized wall painting - until she
suddenly disappeared and went on a European tour. On Instagram, she reported on her tour, the different stops and her European experiences. At the beginning of May, Mona Lisa returned to Berlin to draw attention to the European elections on May 26, 2019. The street art and social media campaign "#FreiheitBerlin for Europe" culminated in the exhibition "Mona Lisa - a Smile for Europe" at Rotes Rathaus (Red City Hall), which featured Mona Lisa interpretations by renowned artists.

BERLIN + EUROPE: UNITED IN FREEDOM AND DIVERSITY.

  • High-ranking visitor in the capital: Mona Lisa first showed herself on a Berlin house facade, then went on a European tour and returned to mobilize Berliners for the European elections on May 26, 2019.

     

  • High-ranking visitor in the capital: Mona Lisa first showed herself on a Berlin house facade, then went on a European tour and returned to mobilize Berliners for the European elections on May 26, 2019.

     

  • High-ranking visitor in the capital: Mona Lisa first showed herself on a Berlin house facade, then went on a European tour and returned to mobilize Berliners for the European elections on May 26, 2019.

     

#FREIHEITBERLIN FOR EUROPE