Four out of five Berliners associate their city with freedom. The capital campaign gave this very special Berlin feeling many voices starting in 2017 with the #FreiheitBerlin campaign: All people were invited to share their personal freedom messages in the form of pictures, stories, videos and quotes. The impulses of these messages were translated by beBerlin into campaign motifs. Berlin-based companies and institutions also participated in the initiative. Highlights of the campaign actions in 2017 were the projection of submitted freedom messages on the Brandenburg Gate as part of the citywide festival of lights "Berlin leuchtet" and the #FreiheitBerlin art installation, which was on display from May to August 2018 on Washingtonplatz at the main train station.